Digital Social Networks In Crisis Management: A Case Study Of The Tipaza Floods Of May 2023.

Abstract

The purpose of this article is to examine the different communication methods used by a public manager through the use of the digital social network Facebook in the management of the floods that hit the wilaya of Tipaza on May 25, 2023. This study is part of a methodological approach that is both quantitative and qualitative, in order to explain the ins and outs of communication interactions between different stakeholders, but also to describe the different representations induced by these interactions. For data collection and discussion, we opted for the technique of content analysis of a corpus consisting of 15 publications posted online by the official Facebook account of the wilaya of Tipaza. Among the results obtained, it was notable that 57% of citizens expressed conflict with the crisis managers and only 5 publications (33%) were marked by warning signals and instructions.