The Impact of leadership on internal Communication in the context of organizational transformation: A Case study of ooredoo telecommunications company, from february 1, 2025, To April 30, 2025

Abstract

This master's thesis focuses on the impact of leadership on internal communication at Ooredoo within the context of organizational transformation. It aims to analyze this impact, examine the tools and channels of internal communication used at Ooredoo, and explore the influence of organizational culture and leadership on internal communication through practical examples such as training programs and external recognition initiatives. This research adopts a case study approach combining both analytical and descriptive methods, using three main tools: direct observation, content analysis of official publications on Ooredoo’s website, and a semi-structured interview with an internal communication manager within the company. It is grounded in a solid theoretical framework that provides an understanding of various leadership styles through foundational theories, as well as the essential principles of internal communication. The objective of this study is to demonstrate the real and positive impact of leadership as a fundamental lever in the structuring, quality, and effectiveness of internal communication. It highlights the importance of human-centered leadership, based on reliability, dialogue, and attentiveness, as a key driver of effective, harmonious internal communication aligned with strategic orientations.